STARTUP

Determine your software development plan and forecast return on investment with veteran strategists who guide you to define scope, choose technologies and visualize first-iteration design.

UNDERSTAND YOUR AUDIENCE

Customize Development Goals
for Key Users

  • USER
    RESEARCH

  • PERSONAL
    DEVELOPMENT

  • MARKET
    SEGMENTATION

  • COMPETITIVE
    ANALYSIS

Building a successful solution starts with a deep understanding of target user groups, their needs and how the proposed technology will fit into the competitive landscape.

Before creating a software development plan, we help you identify your target audiences and define the key characteristics for each group. We analyze and interact with your users, examine competitive artifacts and research navigation patterns to improve on existing expectations. We document the motivations, experiences, fears and problems of each persona to inform feature prioritization and your development roadmap. Through primary and secondary research, we help our partners hone product functionality and position it for success in the market.

Possible Outputs

IDENTIFY REQUIREMENTS

Scope Your Software
Development Plan

  • FEATURE
    DEFINITION

  • ROADMAP
    PLANNING

Without definition, cost and completion date projections are little more than a guess.

We help your team align business strategy with technical requirements to determine scope before development begins. By examining and validating features against business and user needs, we structure a phased release plan and technical framework to help you define how the functionality will evolve over time.

Possible Outputs

VALIDATE TECHNOLOGIES

Balance Ownership Cost and
Ongoing Growth

  • ARCHITECTURE
    REVIEW

  • CODE
    ANALYSIS

Assess software quality to understand challenges presented by existing code and their impact on new estimates.

We work with you to review your source code and/or architecture to gauge how well your current product will support proposed functionality. By reviewing the code, we can better map the cost and timeline of your software development plan and prepare to assist in the management of your solution. Recommending solutions to known pain points, we help your team invest in the longevity and usefulness of your technology.

Possible Outputs

VISUALIZE DEVELOPMENT

Model and Test a Version of
Your Solution

  • USER
    EXPERIENCE

  • USABILITY
    TESTING

  • USER INTERFACE
    DESIGN

  • RAPID
    PROTOTYPING

Without visualizing your product before development, stakeholders can’t align, connect and commit. We work with you to make the experience tangible.

We follow each user through designated solution interactions to identify how priority features work together to create the desired experience. Wireframes, screens illustrating key moments and technical architecture bring the experience to life.

By focusing on the most meaningful elements, we can model high-value features to demo with users, stakeholders or investors. We create prototypes at varying levels of fidelity, from digital decks to functional software with conditional logic, dynamic content and animated transitions.

Possible Outputs

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